'TIS THE SEASON FOR BRAND ENGAGEMENT

Hello. Got some spare marketing pennies that you want to work as hard as you can before the year's out? Take a look at what we did for Arm & Hammer toothpaste in just three weeks with £25K.

SPARE BUDGET DELIVERS AN ALMIGHTY BRAND IMPACT.

Arm & Hammer, the quirky baking soda toothpaste brand, was on a mission to catapult awareness, drive trial and collect as many online Boots reviews as they could but didn't think their £25K budget would get them very far... until the brief landed with us.

That spare end-of-year budget achieved:

3,746,524 IMPRESSIONS

975,301 ENGAGEMENTS

54 BOOTS.COM 5* REVIEWS

26% AVG. ER

WHAT WE DID

We interrogated Arm & Hammer superfans to see what really made them tick. Once armed with this insider knowledge, we went on a mission to capture people just like them with a quirky irreverent campaign that ignited engagement and drove trial.

You see, Arm & Hammer superfans are mischievous rule breakers who seek the alternative, rally against convention and warm to brands with personality.

So we gave them the Exceptional Quizmas Extravaganza.

A 12 day social Christmas countdown fuelled with wit, exceptional prizes and an imaginative, slightly odd, video style.

Certainly not your regular toothpaste comms.

FROM START TO FINISH IN 3 WEEKS

Planned, designed, produced and managed in-house, we turned the campaign around from idea to completion in just 3 weeks.

Design, video production, prizes, samples, fulfilment, management and social advertising all-in for £25K.

Not bad.

By the way... can you guess what the film is by looking at the picture?

THE RESULTS

Over the course of the advent countdown, fans were offered the chance to win goodies ranging from cinema subscriptions and Nerf guns through to an Xbox and the brand spanking new iPhone X, just weeks after its release.

Through strategically placed teasers, targeted social video ads and surprises in the competition winners packs we...

Created more engagement in one week than Colgate and Oral B had mustered in two years.
Delivered 2,500 samples into the hands of like minded Arm & Hammer supers.
Generated 54 Boots.com 5* reviews.
Achieved an average ER of 26%.

AND...

Delivered 3+ Million impressions.
Drummed up 970K brand engagements.

Amazing what you can do with some spare marketing pennies.

GET IN TOUCH

Want to create something amazing for your brand this Christmas? Send us a brief, we'll make your spare pennies go far.